GPTMC (Philadelphia)
2011
Graphic Design, Branding
Identity for Greater Philadelphia Tourism Marketing Corporation and their local food program, Philly Homegrown.
- Greater Philadelphia Tourism Marketing Corporation
Logo & Identity - The Greater Philadelphia Tourism Marketing Corporation (GPTMC) doesn't promote itself. Their job is to promote the City of Philadelphia and try to encourage tourists to come visit, explore and stay awhile. They've never been quite happy with their logo or overall identity and as a result seemed to redesign it every two or three years. After hearing their complaints about past iterations, and learning how they actually use their logo (usually very small, at the bottom of ads and billboards, next to the state of Pennsylvania logo),I felt that they needed a simple stamp-like mark that emphasized their initials instead of their extremely long name.
Also included is the Identity and press kit for GPTMC's local food program, Philly Homegrown. 
Photo by M. Edlow for GPTMC
logo by Mark Adams at Maskar Design
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Some of my favorite posters. All 2-colors and screenprinted between 2002 and 2011.Graphic Design, Print Design, Illustration2011 -
Identity for playground and children's mansion in Philadelphia's Farimount Park.Branding, Graphic Design, Illustration2011 -
Illustration of Japanese Psychedelic Band DMBQ for the Winter 2008 issue of Panache Magazine.Illustration, Fine Arts2011 -
Campaign identity and collateral materials for Philadelphia's Annual Red Cross WalkGraphic Design, Branding2011 -
An infographic/timeline of some of my favorite philadelphia weirdo musicians. Originally designed for and appearing in Maskar Design's 2011 calendar.Graphic Design, Illustration2011 -
Website for the Philadelphia 2035 city planGraphic Design, Web Design2011 -
Identity, website, stationery, and collateral for Connecticut fulfillment company.Branding, Graphic Design, Web Design2011 -
A map of the trails and Landmarks of Philadelphia's Wissahickon Valley. Originally created for and appearing in Maskar Design's 2011 calendar.Graphic Design, Illustration2011 -
2 color 12" x 18" screenprinted wedding invitationGraphic Design, Print Design2011 -
An infographic explaining where Philadelphians get their water, how it is treated, how it is used, how our wastewater is treated, and where it goes. Originally designed for and appearing in Maskar Design's 2011 calendar.Graphic Design, Illustration2011 -
From 2003 to 2008 I designed a wide array of materials for the Greater Philadelphia Cultural Alliance including annual reports, resource directories and quarterly newsletters.Graphic Design2011
